PR & Campaigns Manager

We’re looking for a PR & Campaigns Manager with a creative and strategic communications background who can develop impactful PR and marketing campaigns, build strong partner relationships, and help raise awareness of Estyn’s work across Wales.

Key tasks include:

• Creating and implementing PR campaigns to increase awareness and understanding of Estyn’s work and build brand visibility – utilising Estyn’s communication channels and exploring new opportunities to maximise impact.
• Quality assuring the work of a small team to ensure a consistently professional service which provides value for money.
• Developing effective working relationships with internal staff across the organisation.
• Developing and maintaining relationships with media outlets, journalists, and influencers to build interest in the work of Estyn and secure press coverage and endorsements.
• Coordinating key announcements and updates through the preparation and targeted distribution of press releases, media packs, partner toolkits and other promotional materials.
• Monitoring and analysing media coverage and PR metrics to measure the effectiveness of campaigns.
• Working closely with the Digital Communications Manager to plan content and ensure coherent messaging and branding across all of Estyn’s communications channels.
• Working closely with the events team to ensure Estyn’s corporate messages are communicated through the varied programme of training and partner events.  Support the promotion of key events and the development of engaging materials to highlight key corporate messages.
• Working closely with the Head of communications, Events and Stakeholder Engagement to manage crisis communications effectively and maintain a positive brand image.
• Evaluating campaigns based on a range of analytics and feedback in order to identify ways to continually improve the work of the team.  
• Staying updated on industry trends and competitive landscape to identify opportunities for PR initiatives. 
• Ensuring best practice within the team by monitoring the latest GCS and other relevant communications framework updates, implementing them into the work of the team.

Managerial or supervisory responsibilities:

You will have line management responsibility for 1 x Administration Officer (AO), providing support, guidance and oversight to ensure the effective delivery of administrative functions.

Duration: Fixed-term appointment for 9 months, with the possibility of extension for up to 12 months to provide maternity leave cover.

Salary: £37,129 – £45,399 per annum

Closing date: 10:00am on 10 June 2026